I am currently in the Zara people section of Zara's website. I discovered this a couple of months back, and I have to say that I really liked the idea behind it. It isa new and pretty innovative way for a brand to showcase their collection by real girls without being involved or having any influence on these people what so ever, which is something that I truly like about the concept. The principle is simple, select two items from the current Zara collection, wear them, snap yourself in them and be part of Zara people. I actually go there for ideas of what to wear and what could interest me in the shop. I personally am often influenced bu the way clothes look on the mannequins in the shop, or on billboards, but let's face it I am not a skinny, 1.80m girl, so half the time what looks good on them just doesn't work for me.
The outfit post for this can be found here. Happy Friday to everyone, I for one am very much looking forward to the weekend!
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